As we get closer to NAB, TV Technology released an article about flexibility and how it’s driving station automation trends this year.
Talking about efficiency, the article recognizes that Sony’s take on station automation is in line with trends that are driving the broadcast marketplace.
Ali E. Amoli, director of product management & solutions development at Sony Professionals Solutions Americas, explains, “Sony’s solution uses a combination of Crispin Loading Dock and RapidPlayX in the cloud, Sony wireless streaming camcorders, our Ci Cloud Platform and virtual switching technology. We can take streams directly from the cameras in the field, files directly from Ci, do graphics overlays and switching, automate play-out and exchange information with traffic systems. With Sony’s Master Control in the Cloud for DF, we can get a station’s programming on air and distributed when they are unable to operate locally.”
Read the full TV Technology article here.