In today’s broadcast and digital media landscape, maximizing the value of your content is more important than ever. Broadcasters are looking for smarter ways to extend the life of their news programming, reduce manual workflows, and open the door to new revenue opportunities, all without adding complexity for operators.
Crispin offers a variety of powerful tools designed to help you do exactly that. From automated recording of live events to AI-driven news rundowns and advanced OTT monetization workflows, Crispin enables broadcasters to leverage their news content in new and exciting ways.
Repurpose Live Content Automatically with Crispin Secondary Records
For broadcasters who replay live events at a later time, Crispin Secondary Records is a game-changing feature.
Secondary Records are triggered automatically via a secondary event in the playlist. As the playlist rolls into a live event, Crispin starts recording automatically. When the segment ends and the playlist advances, the recording stops, no operator intervention required.
The result is a ready-to-go, no-prep-necessary segment that’s immediately usable. Built-in naming options allow the recording to be easily identified and scheduled by traffic for future playout. Once the segment is complete, it becomes an asset in the Crispin database, ensuring that anywhere it’s scheduled for re-air, it will no longer appear as missing media.
This automation saves time, reduces errors, and ensures valuable live content is instantly available for future use, all without adding steps to an operator’s workflow.
Reinvent Content Repurposing with Crispin FASTWheel
Crispin continues to innovate with FASTWheel, the winner of the NAB 2025 New Product of the Year Award in the Master Control category.
Designed specifically for broadcasters and digital newsrooms, FASTWheel takes content repurposing to the next level. It uses AI-powered intelligence and RSS feeds from your existing news website to streamline the creation of automated news rundowns.
With just a few simple steps, FASTWheel builds structured, topic-specific rundowns that integrate directly into your playout systems. This enables teams to quickly launch FAST channels, OTT streams, and other digital offerings without creating new content from scratch.
FASTWheel reduces production effort, accelerates time to air, and makes it easier to turn newsroom content into scalable, revenue-generating channels.
Advanced OTT and SCTE Workflows with OTTlink®
Crispin also supports a wide range of OTT and SCTE workflows designed to maximize monetization across platforms.
With OTTlink®, broadcasters can enable Dynamic Ad Insertion (DAI) by providing accurate, detailed schedule metadata to downstream OTT systems. This makes it possible to monetize content playback across multiple screens, devices, and audiences.
OTTlink® provides:
- Regional and subscription-based data to support blackout requirements for cable and satellite providers
- Comprehensive schedule data, including break start and end times, break duration, and program segment information
This level of accuracy enables smarter advertising decisions, regulatory compliance, and new monetization opportunities across both linear and OTT platforms.
Smarter Automation, Greater Revenue Potential
By combining automated recording, AI-driven content creation, and advanced OTT metadata workflows, Crispin gives broadcasters the tools they need to work more efficiently while unlocking new value from existing content.
Whether you’re looking to reduce operator workload, launch new digital channels, or prepare for the future of personalized advertising, Crispin’s solutions are built to help you get more out of your news content—today and tomorrow.