CBS Sports has been using Crispin software since the network received rights to broadcast NFL football in 1998. Currently running 11 separate play-out rooms from their studios in New York City, CBS Sports relies on automation solutions from Crispin to manage and control commercial insertion for all channels.
Fill out the form below for a copy of this case study that describes how CBS Sports uses Crispin technology for:
- spot insertion and live key/fill ad placement
- media asset management
- “Live Room” staging
- synchronization between AsRun reporting and traffic and billing
- and more.