For almost two decades, Crispin has been powering fast-paced action at CBS Sports.

CBS Sports has been using Crispin software since the network received rights to broadcast NFL football in 1998. Currently running 11 separate play-out rooms from their studios in New York City, CBS Sports relies on automation solutions from Crispin to manage and control commercial insertion for all channels.

CBS_Sports_LogoCBS Sports needed easy-to-use tools that provided superior performance in live environments where last-minute edits of the playlist are an ordinary occurrence.

Fill out the form below for a copy of this case study that describes how CBS Sports uses Crispin technology for:

  • spot insertion and live key/fill ad placement
  • media asset management
  • “Live Room” staging
  • synchronization between AsRun reporting and traffic and billing
  • and more.

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